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  1. Blogorama: Rethinking Peanut Butter Jars details »
    adverlab.blogspot.com Posted 7 days ago by noreply@blogger.com (Ilya Vedrashko)

    Lots of open browser tabs today:- Inspiration for the week: Easy PB&J Jar, a peanut butter jar with lids on both ends.- An excellent compilation of brands with...

  2. Job Hunting with LinkedIn Direct Ads details »
    adverlab.blogspot.com Posted 8 days ago by noreply@blogger.com (Ilya Vedrashko)

    Advertising arsenal for job hunters has been expanding from direct mail (sending out CVs) and working with recruiters to creating profiles on specialty sites, career...

  3. The Other Second Life: Off-Label Uses of Brand Products details »
    adverlab.blogspot.com Posted 9 days ago by noreply@blogger.com (Ilya Vedrashko)

    A page on Bounce from Joey Green's book Polish Your Furniture with Panty Hose"A sufficiently thick stack of Bounce will actually stop a bullet!" (source)Adweek has an...

  4. Former Time Publisher on Media Changes details »
    adverlab.blogspot.com Posted 10 days ago by noreply@blogger.com (Ilya Vedrashko)

    Jack Haire, the former publisher of Time Magazine and president of Fortune/Money group who last week joined Balihoo's board of directors, talks about industry chaos,...

  5. Proto-Web in 1934 details »
    adverlab.blogspot.com Posted 12 days ago by noreply@blogger.com (Ilya Vedrashko)

    An article in NY Times about a Belgian inventor Paul Otlet who in 1930s created a proto-Web that "relied on a patchwork of analog technologies like index cards and...

  6. The Future of Retail: Instant Price Match details »
    adverlab.blogspot.com Posted 12 days ago by noreply@blogger.com (Ilya Vedrashko)

    The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and...

  7. Banners and The Right Click details »
    adverlab.blogspot.com Posted 12 days ago by noreply@blogger.com (Ilya Vedrashko)

    Do banners that allow standard right-click navigation options -- "open in new window" and "open in new tab" -- have higher click-throughs, other things being equal?...

  8. Friday Special: Ethics of Gravestone Advertising details »
    adverlab.blogspot.com Posted 13 days ago by noreply@blogger.com (Ilya Vedrashko)

    AdLab has explored the question of tombstone advertising to a great extent, but never from the ethics angle. Apparently, the question has been resolved. Love the "report...

  9. The Apartment of Puzzles details »
    adverlab.blogspot.com Posted 2 weeks and 1 day ago by noreply@blogger.com (Ilya Vedrashko)

    NY Times: "The architectural designer Eric Clough embedded 18 clues in the Fifth Avenue apartment of the Klinsky- Sherry family, leading them on a scavenger hunt through...

  10. Sprint Encourages Amateur Product Placement details »
    adverlab.blogspot.com Posted 2 weeks and 1 day ago by noreply@blogger.com (Ilya Vedrashko)

    Two cool things about the Samsung Instinct campaign site that encourages people to drop an image of the phone into their home videos: the refreshing honesty and this...

  11. Tips for Corporate Builds in Second Life details »
    adverlab.blogspot.com Posted 2 weeks and 1 day ago by noreply@blogger.com (Ilya Vedrashko)

    Chris from One-to-One Interactive writes in with a new report that compares corporate professionally-done (and often committee-approved) builds in Second Life with...

  12. Google Lively: First Impressions details »
    adverlab.blogspot.com Posted 2 weeks and 1 day ago by noreply@blogger.com (Ilya Vedrashko)

    Big news today, if you haven't heard already: Google released a 3D chat app called Lively. It's the same thing that was being tested at a university in Arizona last...

  13. Make Spoof Pages With A Line of Code details »
    adverlab.blogspot.com Posted 2 weeks and 2 days ago by noreply@blogger.com (Ilya Vedrashko)

    Web spoofs made easy! Open up any page, then copy the line of code below in the browser's address field. This makes the page "editable" locally so you can modify its...

  14. Last-Frame Interaction in Online Video from Involver details »
    adverlab.blogspot.com Posted 2 weeks and 2 days ago by noreply@blogger.com (Ilya Vedrashko)

    I once wrote about how one possible way to make money off YouTube was to add some call-to-action interaction to the last frame of the clip; this space is currently...

  15. Can Social Networks Make Money? details »
    adverlab.blogspot.com Posted 2 weeks and 2 days ago by noreply@blogger.com (Ilya Vedrashko)

    The cover story in this month's MIT Tech Review: "It's a model that stirs memories of the first Internet bubble: build the user base and hope the money comes--from an...

  16. Ads in Google Docs? details »
    adverlab.blogspot.com Posted 2 weeks and 2 days ago by noreply@blogger.com (Ilya Vedrashko)

    There's this article (blog post?) in Time about how iPhone apps won't be free and it starts with:"It's probably been a while since you bought new software. That's because...

  17. Create Email Newsletters with Mad Mimi details »
    adverlab.blogspot.com Posted 2 weeks and 2 days ago by noreply@blogger.com (Ilya Vedrashko)

    Cool tool alert: Mad Mimi, a rare example of the Web 2.0 techno-goodness put to productive use, is a recently launched tool for creating nicely looking email newsletters...

  18. Bookmarkable Banners with Reminders from Spongecell details »
    adverlab.blogspot.com Posted 3 weeks ago by noreply@blogger.com (Ilya Vedrashko)

    Bookmarkable advertising is a pet topic of mine and I'm glad to point to the most recent of the very few examples of banners ads whose shelf life is extended beyond a...

  19. Semantic Match Ties Ads To Page Meaning details »
    adverlab.blogspot.com Posted 3 weeks and 1 day ago by noreply@blogger.com (Ilya Vedrashko)

    Keyword matching is so last decade: "Through Peer39's proprietary SemanticMatch technology the most relevant ads are displayed in the most appropriate and productive...

  20. Blogbite of the Week details »
    adverlab.blogspot.com Posted 3 weeks and 1 day ago by noreply@blogger.com (Ilya Vedrashko)

    "Anyone can solve a user-related problem with a few lines of code, but that doesn’t automatically make you the better company in this world of rent, bills, overheads...