Reckoning A decade ago it was real easy for media companies, agencies and advertisers to simply transferred their revenue models online and “adify” the web with...

Congrats to my client GotVMail. The viral video campaign launched yesterday Gary Busey on Business is getting some great reviews and it’s only Day 2: Gawker Adfreak ...

Since blogging is a key viral driver of Social Media Optimization I wanted to share our latest RAMP project. Working with GotVMail (as well as being a customer :) RAMP...

I saw this presentation from Tara Hunt on Dave Kellogg’s blog. Dave is CEO of Mark Logic where they are doing some amazing things with XML and content management. In...

Alex Iskold at ReadWriteWeb has a post on Semantic Search: “The Myth and Reality” that for the first time made me able to clearly express the benefits of semantic...

In today’s Wall Street Journal Macy’s CMO and Chairman of the Online Division Peter Sachse talks about Search Marketing. It’s rare to hear a CMO of a major retailer...

I’ve been doing MVT for three years across landing pages and websites with over 40 clients like Citibank, Disney, Esurance, H&R Block, Inuit, Microsoft and T-Mobile. ...

Getting your MVT tests designed, developing your creative and implementing code are all just precursors to getting your test live. However, once your tests are live...

I have a couple of upcoming speaking engagements on landing page optimization. If you’re going to be attending shoot me an email and let’s meet-up. MediaPost...

Part 5 in my MVT series will focus on the key considerations and decisions for setting up your multivariate test so that you get the most learning and best results...

Adobe is removing all licensing restrictions from Flash and creating the "Open Screen Project." This is huge news and a giant step forward toward truly open source...

The first two months of RAMP have been glorious insanity. Besides continued success with Landing Page Optimization and testing I’m focused on a few core digital...

This is the presentation I gave at the Web Analytics Wednesday last month in Cambridge, MA. I had a great time there and was lucky enough to be in Boston again so I could...

Part 4 of my MVT testing series follows up element selection with element variation. Element variation is the most creative aspect to MVT. It requires a mix of...

In part 2 of this series we discussed the first part of multivariate test design -- determining your test array -- how many elements and how many variations of each you...