A nice (old!!!) CNN profile on Australian bag brand Crumpler (nice new site!) and the importance of staying true to your brand self. The CNN story mentions the brand's...

Amazon.com quietly unveiled on Tuesday new online-payment services it will offer to other online merchants--a move that puts it in direct competition with eBay's PayPal...

Every once in a while I receive suggestions for logos to post on the blog. Talk logo is one of them and it’s a great example of what I’m after. Talk is...

Rounding a corner, I saw a billboard for baseball's Home Run Derby, a sideshow attraction at the All Star Game. Turns out that the billboard was paid for by State Farm...

When you were little, did you ever make a time capsule with your friends and promise to come back to look at it in five years? Ten years? 15 years?

Now that I'm active blogging again, I want to point out exactly how effective HitTail has been at doing nothing--and how effective "nothing" has been as a...

Some of you might have heard that Ryan Seacrest got bitten by a shark this past week. Yahoo! News is featuring a blurb about it on their home page today. With no...

A couple of months ago, I went through an interview for senior biztalk architect position with a consulting firm whose name I'd rather not mention.� Having worked with...

By B.L. Ochman Video contests by companies hoping for viral buzz and Google juice are as plentiful as mosquitoes on a humid summer night. But, like their insect...

Reader Poonam asks: Dear Gautam, I am a frequent visitor of your blog and enjoy reading the articles posted on it. I wanted your reflections on the "Difference...

Chicago Agency The Escape Pod put together a promotion for Office Max in which a giant bin filled with $2 million worth of pennies was placed inside Minnesota's Mall of...

“Without promotion something terrible happens... Nothing!” -P.T, Barnum Office Max, via Chicago agency, The Escape Pod, is having fun with pennies again. This...

My husband’s first job out of law school was at a prestigious law firm in Center City. The good part? The pay. The bad part? It wasn’t exactly the area...

Ford has teamed with Entertainment Weekly to extend its sponsorship of the Susan G. Komen Race for the Cure with a new Warriors in Pinks t-shirt and a chance to win one...

Soon after the first MemoryMiner beta shipped, I was introduced to MacSB, a special interest group of indie Mac developers. Through this group, I’ve gotten tons of...

Ralph Lauren lets consumers use mobile phones and QR codes (2D barcodes) to shop. Users will have to download a specific QR code reader from ralphlauren.com/mobile...

If anyone lives in Austin, you are keenly aware of  its awesome running community.  Its one of the most prolific in the nation.  And whether you are part...

by: Roger DooleyBook Review: Sway - The Irresistible Pull of Irrational Behavior We love irrational behavior here at Neuromarketing - when humans act in illogical and...

Did you know that we only smile 35% as much as we think we do? And that the longest recorded laughing fit was in a village in Tanzania in 1962 and lasted two years? Two...

Link of the day - Free $500 Trader Joes Gift Cardhttp://www.wigadoo.com/Planning outings with friends is always tricky, what with scheduling challenges and the politics...