Men's lifestyle newsletter publisher Thrillist recently ran a high profile co-promotion with JetBlue. Ever interested in the way media is working directly with brands to...

A couple of days ago at the Mediapost OMMA Behavioral Insider event, I presented to the audience about what should be the best friend of behavioral targeting networks:...

We like this one a lot. Timex recently ran a competition with uber influential design blog Core77. To celebrate its 150th Anniversary and "demonstrate an ongoing...

Originally written by Burt Bacharach, the song Do You Know the way to San Jose, la la la la la… didn’t actually come to fruition until the lovely Dionne Warwick won...

You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from blogs to mainstream...

So far in my nascent Online Ad Business 101 series, I've covered the overall advertising value chain, and looked at a superficial level at how an ad 'call' is actually...

[Note from Lee: Please welcome Ashley Bruce, the newest member of TopRank's Online Promotions team who is making her first blog post at Online Marketing Blog with this...

For Bay Area folks and social media enthusiasts the world over, “Social Media Club” is well known as an upstart organization looking to promote the goodness...

“Conversation in the Clouds” by Swamibu on Flickr The Chronicle of Philanthropy hosted a live chat earlier this week with Beth Kanter (Beth’s...

If you saw your subscriber count drop precipitously in your Saturday, November 3rd summary from FeedBurner, the reason is that specific subscriber stats from Google...

I'm excited for you to know more about how my book can help you grow your business.  Newt Barrett, of the very successful Content Marketing Today blog, has done a...

TopRank is sending five team members to the SES San Jose Conference August 18th-22nd, an event we’re sincerely looking forward to, especially with 80% of the...

For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from...

My new book launch started with a kick-off call with the great Michael Port.  He's the author of Booked Solid and Beyond Booked Solid. I'm really excited to speak to...

Ad Age has an interesting piece on Nolan Bushnell and his views on how gaming and advertising can work together. Bushnell founded Atari and now thinks there's an...

Le Meridien has created Moodboard, which allows users to select an image from the site that reflects their mood, and then throws up destinations that reflect that...

We haven't seen a lot from Second Life lovers recently. Imagine our surprise then, when we found that Google has actually jumped on the bandwagon at this late date, and...

A recent report titled Behavioral Targeting Attitudes:The Privacy Issue by eMarketer, explored consumers attitude towards online tracking and behavioral targeting. There...

SEO is a hot topic for Online Marketing blog with the most recent posts, “Rushing Your SEO Doesn’t Mean Quicker Results” and “Should Companies Hire...

Jeremiah Owyang, from Podtech, has this beautiful summary of the various web marketing forms and tactics. I think of this post as the beginnings of the definitive guide...