This content from: Duct Tape Marketing Saving the World at Work Podcast Tim Sanders stopped by the Duct Tape Marketing podcast to talk about his new book - Saving the...
marketing strategy
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Saving the World at Work Podcast
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Vinayak Hegde (vinayak): Cloud Computing and Open Source
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Open Source developers contribute code for a variety of reasons: 1. To scratch an itch - fulfill a particular current need and release it to the world hoping that someone...
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Small Business Summit – limited seats!
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I’m one of three keynote speakers at this year’s One Sherpa Summit - a small business-focussed one-day event here in Melbourne. I’ll be speaking about...
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Bazaarvoice Summit Cliffnotes #7: Sean McDonald and Stuart Wallock (Dell): Inside Dell’s Customer-Generated Strategy and Results
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This is the seventh in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008. Following the...
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Study: Fastest Growing US Companies Rapidly Adopting Social Media
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A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting,...
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When Should a Company Dive into Social Media?
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Much of our conversation in the Corporate Blogging BlogINDIANA session was when a company should dive into social media, how they should dive into social media, and how...
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Natural Search Strategy - August, 2008 AC Magazine
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The August issue of the Affiliate Classroom Magazine is now available! Learn all about getting placement in the top search results using Natural Search Strategies....
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5 tips to help aspiring university presidents bloggers
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I’m officially back from my trip to Europe. I flew back yesterday and can confirm that it can take less time to come back from France than from Atlantic City...
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Get Your Shine On
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One of my most frequent mantras for small business is “Strategy Before Tactics.” In other words, you must develop a solid marketing strategy before you ever...
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Branding in a Recession
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I love Tom Fishburne's cartoons, and his point of view. He drew this cartoon in response to the "recession will bring disaster, gloom and doom" worries so many...
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10 Critical Reminders for a Successful Business Start-Up
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Business. The first thing that comes in mind when we say the word business is - revenue. Revenue is what drives a business towards success and achieving the goals that it...
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Social Media Marketing Strategy
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Along the social media marketing continuum I believe we are at the point where 'Web 2.0' and 'social networks' are no longer apart from the net as a whole. All...
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Inbound Marketing - Combine SEO, Blogging, Social Media for Results
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Recently we headed out to Austin, TX for SEM for SMB, an event focused on how small businesses can leverage the Internet to grow their business with techniques such as...
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Obama Team's Tabloid Strategy
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It's official. The Obamas are just like us. With their latest PR move -- being photographed as a family for this week's People magazine cover story titled "The Obamas At...
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Social Media Goes to the Dogs
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Social media has gone to the dogs with Best Friends Network's Obama Family Dog. Their petition to get the Obamas to adopt a shelter dog instead of buying a pure breed has...
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Still Rock the Vote Red Lipstick - What's Up With Your Website?
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Stilla Cosmetics has teamed up with Rock the Vote to create a limited edition of a new red lipstick and encourage women to register to vote. The site says "a percentage...
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The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
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By B.L. Ochman The Gargoyle, the remarkable first novel by Andrew Davidson, (who reportedly got a $1.5 million advance) is a love story: a twisted Princess Bride with a...
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How to Make a Video Contest Succeed - or Suck
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By B.L. Ochman Video contests by companies hoping for viral buzz and Google juice are as plentiful as mosquitoes on a humid summer night. But, like their insect...
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Bazaarvoice Summit Cliffnotes #6: Simon Rodrigue, Senior Manager of eCommerce at Home Depot Canada: Case Study: Home Depot Canada’s Answer Depot
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This is the sixth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008. Simon Rodrigue,...
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Ratings & Reviews blow SkyMall’s customer relationships sky high
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This blog was guest-written by Heather Lippincott, Bazaarvoice Online Community Manager. SkyMall went live with Bazaarvoice Ratings & Reviews on July 8th, 2008 and...