Since I last wrote about the folks on the Mozilla marketing and PR team, we’ve been lucky enough to have some great new people join us. Meet them here now, and then...
market research
-
Paul Kim: Joining the Band
details »
-
Brand Tags: the really effective tag cloud
details »
In my book I write about some of the trade-offs involved in making tag clouds. Whenever you have a lot of tags, tag frequencies usually follow a power-law distribution. ...
-
Managing Your Brand Online: Step 1. Monitoring
details »
The recent acquisition by J.D. Powers of Umbria, a brand monitoring firm, is proof that online brand monitoring is becoming a critical part of market research and...
-
Bicycle trailers on loan at IKEA
details »
Shoppers at IKEA furniture stores in Denmark now have a new option for bringing their large, bulky purchases home: a fleet of Velorbis bikes with trailers that are...
-
Online Brand Reputation Monitoring (Part Two)
details »
As a continuation of my post a few weeks ago about brand monitoring. I wanted to share some examples of ways to leverage your brand monitoring program. Because I’m...
-
SaaS star leaves SAP for Salesforce.com
details »
Enterprise software giant SAP has lost one of its brightest software-as-a-service stars to SaaS titan Salesforce.com, I can exclusively reveal. Steve Lucas, who...
-
Does My CEO Really Need a Facebook Profile?
details »
This is a look at Vanessa Fox’s informative webcast called Search Marketing 101 - Does My CEO Really Need A Facebook Profile hosted by Search Marketing Now. ...
-
Next-gen Asus Eee PC won’t have touch reports Engadget
details »
Who knows which rumor is true, but according to Engadget, the next generation Asus Eee PC will not boast touch. My money is on touch appearing somewhere in the Eee...
-
The Information Difference
details »
Today sees the launch of the Information Difference, a boutique market research and analyst firm specialising in the master data management market. This reflects the...
-
Repeat after me, not everyone is your customer
details »
Much as I wish I could agree with the idea that everyone is a potential customer, I can't. If you target everyone, you are targeting no one. What the web 2.0...
-
If You Build It, Will They Come?
details »
Did you know that China has built the world’s largest shopping mall? I had no idea that this 7 million square foot mall even existed. Yes it exists, but it has...
-
Gay Market Research - Independent
details »
Out Now research data on the effect of coming out as gay at work reveal a disconnect between workplace diversity policies and the reality of being gay at work in the UK...
-
WASP: introduction video
details »
I just made an intro video for WASP. It highlights the following:What is WASPInstallationStatus bar icon & browsingSidebar tabsToggling the sidebar and disabling...
-
[WASP] v0.45 released & important change
details »
IMPORTANT: You need to re-install WASP from wasp.immeria.net.Important change!WASP will now be distributed from the official WASP website rather than addons.mozilla.org....
-
An Interview With Frank Martin of Martin Research
details »
Getting feedback from customers and knowing what they like or don't like about the company are things companies should know or want to know. How do you know if...
-
Google started using its Monopolistic Powers? Do No Evil?
details »
On Monday, I wrote about Google Trends for Websites, a tool that lets you trend and compare unique visitor counts for websites.It combines data from variety of sources,...
-
Google trends for websites
details »
Google Trends has for some been giving us a glimpse of trends around what people are looking for on the world's favourite search engine., now it is letting you do the...
-
Google Trends for Websites
details »
Google has released a new tool called Google Trends for Websites to compete with the likes of Alexa, Compete, Hitwise, Comscore Nielsen Net Ratings. This is exactly what...
-
Coming back to (blog) life
details »
Ok, it's been a long time since I last posted, but that's changing. New entries will be appearing in the coming weeks. We'll be sharing new eyetracking and design...