It is never easy receiving a negative comment on a corporate blog post. A negative comment may deflate your ego, or raise your blood pressure, especially if the person...
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blogger relations
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Handling Abrasive Corporate Blogging Comments
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Fresh Air Fund Needs Host Families
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As a little girl summer meant counting the days until I boarded a bus for camp in Maine. Mom would spent hours and hours planning, packing and sewing those little name...
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A bad pitch that just can't wait
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I know I promised my thoughts on the Jim Beam campaign and a few tips on what NOT to do, but yesterday Erika Jurney from Plain Jane Mom forwarded me a bad pitch that just...
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Pitch clinic: When good pitches go bad
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Changing up the promised order a bit because I want to do justice to the Jim Beam social media pitch and haven't had the time to really dig into the program itself the...
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Batter up... Bad pitch is back
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I hope everyone enjoyed the customer service series, and if in North America, had a great holiday week. Over the past two weeks, I've seen at least one example of every...
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Blogger Relations
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Toby over at Diva Marketing has a great post on Blogger Relations / Blogger Relations Programs. She goes over bloggers vs journalists, bloggers as influencers, and the...