Half Moon Bay, Calif.--Facebook's business playbook takes a page from those of the early dot-coms: built it and then figure out how to money. Sheryl Sandberg, the chief...

One of the first successful PPC ad systems was service called Overture. One of the most popular features of this service was a tool called the Search Suggestion Tool....

Real-time reporting helps PPC managers identify trends before they become costly. Instead of waiting for Google AdWords reports, PPC managers can use HitTail to spot...

One of our most frequently asked questions at HitTail is "What do I do with these HitTail suggestions?". We created an FAQ on this topic but I'd like to create a list of...

I ask this question because I think we may well be inching closer to a point where lots of web services will be free.I say free, but what I really mean is...

Last week, we released the Quality Score column and let you know that we would soon be making improvements to our Quality Score evaluation. Now, Avichal from the ads...

Google has completely lost track of their mission, and is busy destroying the value of AdWords. Last summer, Google said it would be rolling out search history targeting....

A few months ago, Dan of SuperiorTitanium.com approached me about advertising rates for his website selling titanium money clips. Although money clips are somewhat...

Andy Beal has taken a stab at estimating the market size for online reputation management. As a niche marketer, considering the niche for promotion of various products, I...

Read an interesting post on Smackdown about Why The Google Keyword Tool Is Useless For SEO, Even With Exact Numbers :'"..if I am only concerned about getting...

When you use keywords in your ad groups to contextually target your ads, we match them to relevant pages across the hundreds of thousands of sites on the Google...

Beating Adwords is an Ebook with a goal to show you how you can make a fortune by promoting products on the internet using Google Adwords to advertise them.  Does it...

Andre Chaperone sent me an email message today linking me to a post about a new product called AdSpyPro.  I didn't have a lot of time to click all the links, and...

I’ve been seeing some obnoxious Adsense ads here lately. Apparently, some company can guarantee a “Page 1 Ranking” for $49.95. No charge until you are...

I don't know if this has already been talked about, but I just noticed something that got me wondering what Google is up to. I've taken a screen shot of the SERP for the...

So there you have it. I've been dropping hints for a few days now, but HitTail's premium service for driving down CPC has just been launched... and HitTail is entering...

You just launched your PPC Campaign. Now what? It’s time to follow your PPC Strategy document, and make all the day-to-day tactical executions and...

In an attempt to make my Google search Counts tool (aka Google Keyword Metrics Tool) more useful I've merged in the functionality of my AdSense preview tool and also...

I've always felt Google's Site Targeting for AdWords could be a powerful addition to many PPC search campaigns, however I will admit that I haven't really spent as much...

Blogging may be a primary source of income for a few but a secondary source of income for many. Some people have strong personal feelings with respect to making money...